The Think with Google Podcast is here to help you and your marketing team stay ahead of the curve. Hear the latest on tools, strategies, and expert opinions. Listen now wherever you get your podcasts.
Episode No. 4: Machine Dreams
April 2, 2020 – 22 min.
In this episode, we’ll talk with experts at the cutting edge of machine learning technology, and learn more about its creative possibilities. We’ll discuss one of Google’s latest innovations with Pinar Demirdag and Alexander Mordvintsev. We’ll also talk with Google experts Avinash Kaushik and Ben Jones about how machine learning can play the role of the marketer’s assistant.
Episode No. 3: The Power of #WithMe
March 26, 2020 – 19 min.
Even before a large segment of the population found itself working at home, people were turning to online video to learn a new skill, get information straight from the source, connect with communities and creators, or simply get stuff done. One of the more popular genres people turn to is the “with me” video. In this episode, recorded shortly before the COVID-19 outbreak, Kevin Allocca, head of culture and trends at YouTube, and Sadie Thoma, director of U.S. creative partnerships at Google, reveal what these videos and creators can teach us about forging authentic connections with viewers and how you can drive discovery on a massive scale that still feels personal.
Episode No. 2: Captivating Creative
March 12, 2020 – 17 min.
The fast pace of the internet presents several challenges for marketers today, especially when it comes to how to captivate consumers. In this episode, we explore the one thing that marketers should never underestimate in their campaigns — the power of surprise. We’ll talk with Google Doodles’ Perla Campos and learn how one doodle won the hearts of Selena fans. We’ll even hear from Surprisologist Tania Luna on how to be a brand that won’t be forgotten.
Episode No. 1: Data and Diversity
March 5, 2020 – 20 min.
Diversity matters to your bottom line. And now, machine learning is being used to prove just that. In this episode, we hear from the Geena Davis Institute about its collaboration with Google and USC to develop machine learning technology to analyze film and television for gender parity. We then talk with Google Chief Marketing Officer Lorraine Twohill about how Google develops its own practices around diversity, equity, and inclusion.