Volvo S60 Augmented Reality App

September 2012 Television & Film

For the release of the S60, Volvo decided to target a younger demographic. To do this, they created a YouTube masthead that allowed users to play the Augmented Reality Driving Game with their phones. With 88% lift in purchase intent and 240% lift in brand favorability, they beat all industry benchmarks.

Announce release of Volve S60
Engage a younger audience
Change brand perception
Built an augmented reality game
Created interactive banner units
9.6% interaction rate
192,319 engagement clicks in masthead
293% increase in traffic to
The Full Value of Mobile in Financial Services