You are reading Part 1 of a 4 part Creative Playbook. Jump to section Connect more authentically with a wide variety of assets, Build for smaller screens, Give your creatives time to test.
Without a strong CTA, your audience may not realize what you have to offer and how to take action.
Provide distinct CTAs in your headline and descriptions with clear benefits related to your audience's interests, search, or the landing page where you’re directing them.
Experiment with personalization
Using words such as ‘you’ in your ad text can help you drive engagement by connecting more authentically with audiences:
Consider adding extensions where available.