1 Google/Ipsos, U.S., "How People Discover, Use, and Stay Engaged With Apps," n=999, based on smartphone users aged 16-64, Sept. 2016.
2 Google Analytics shopping category data, U.S., Nov. 1, 2015 – Dec. 14, 2015.
3 Google/Ipsos, U.S., "How People Shop on Their Phones," n=500, based on smartphone users aged 18-64 who used smartphone for shopping activities in the past month, Sept. 2016.
4 Google/Ipsos, U.S., "How People Use Their Phones for Finance Activities," n=500, smartphone users aged 18-64 who used smartphone for finance in the past month, Sept. 2016.
5 Google/Ipsos, U.S., "How People Use Their Phones for Finance Activities," n=500, smartphone users aged 18-64 who used smartphone for finance in the past month, Sept. 2016.
6 Google/Ipsos, U.S., "How People Discover, Use, and Stay Engaged With Apps," n=999, based on smartphone users aged 16-64, Sept. 2016.
7 Google/Ipsos, U.S., "How People Discover, Use, and Stay Engaged With Apps," n=999, based on smartphone users aged 16-64, Sept. 2016.
8 Google/Ipsos, U.S., "How People Shop on Their Phones," n=999, smartphone users aged 18-64 who were asked, "What sort of notifications do you find useful?" Sept. 2016.