of smartphone users have contacted a business directly using the search results (e.g., “click to call” option).

of shoppers surveyed say getting shopping done as quickly as possible is important to them when deciding which brand or retailer to buy from.

of shoppers surveyed say the ability to make easy returns is important to them when deciding which brand or retailer to buy from.

of shoppers surveyed say they use Google to get helpful recommendations or suggestions on what to buy.

Search is the No. 1 channel high-value travelers turn to.

Consolidating content and focusing our energy on one great website doubled the Google Retail’s call-to-action click-through rate and increased organic traffic by 64%.