Related Data

60%

of smartphone users have contacted a business directly using the search results (e.g., “click to call” option).

Google/Ipsos
80%

of shoppers surveyed say getting shopping done as quickly as possible is important to them when deciding which brand or retailer to buy from.

Google/Ipsos
83%

of shoppers surveyed say the ability to make easy returns is important to them when deciding which brand or retailer to buy from.

Google/Ipsos
48%

of shoppers surveyed say they use Google to get helpful recommendations or suggestions on what to buy.

Google/Ipsos

Search is the No. 1 channel high-value travelers turn to.

Google/Greenberg

Consolidating content and focusing our energy on one great website doubled the Google Retail’s call-to-action click-through rate and increased organic traffic by 64%.

March 2018