In a recent Google study, marketers and agency professionals overwhelmingly agreed that engagement was anything that moved people to action. We found that 86% of marketers think it's important, but only 46% say their company is actively measuring and managing it. How can they close that gap? We've laid out the nine ways to build your "engagement engine"-from nimble media channels to always-on content.
Infographic: The Engagement Engine
March 2014
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