In a recent Google study, marketers and agency professionals overwhelmingly agreed that engagement was anything that moved people to action. We found that 86% of marketers think it's important, but only 46% say their company is actively measuring and managing it. How can they close that gap? We've laid out the nine ways to build your "engagement engine"-from nimble media channels to always-on content.
Infographic: The Engagement Engine
March 2014
Others are viewing
Marketers who view this are also viewing
-
CollectionCollectionCollection
The Engagement Project
-
TutorialTutorial
ZMOT: Why It Matters Now More Than Ever
-
Product InformationProduct Information
Video ad formats
-
ArticleArticle
Driving Extra Reach on YouTube with cross-media measurement tools: Learnings from 3 Indonesian brands
-
ArticleArticle
2012 to 2022: What a decade of insights has taught us
-
ArticleArticle
How 3 Indian brands used online video to drive business results