In a recent Google study, marketers and agency professionals overwhelmingly agreed that engagement was anything that moved people to action. We found that 86% of marketers think it's important, but only 46% say their company is actively measuring and managing it. How can they close that gap? We've laid out the nine ways to build your "engagement engine"-from nimble media channels to always-on content.
Others are viewing
Marketers who view this are also viewing
