> 30 % of U.S. millennials saw the 2017 Pixel Super Bowl campaign. Appears In Inside Google Marketing: How Pixel tested a full-funnel YouTube campaign Related Content Get creative with 6-second ads: Forget the cutdown, think sequence instead 4 principles for creating video ads that drive conversions Which YouTube campaigns really nailed it? Related Data Tech shoppers who use online video to inform their decision-making spend 21% more on tech devices than shoppers who don’t use online video. During the 2017 Pixel Super Bowl campaign, there was a 20% lift in brand awareness among viewers aged 45 to 54. Google searches related to “Pixel camera” increased by 145%, while queries about Pixel commercials spiked by 340%. Consumers want to capture more than the road ahead. Interest in front and rear onboard cameras has grown 185% YOY. Consumers want to capture more than the road ahead. Interest in 360º onboard cameras has grown 70% YOY. Consumers want integrated camera solutions. Interest in mirror cameras has grown 598% YOY.