Aly Gibson Tout

Aly Gibson

Contributor, Video Marketing at Google
Ekaterina Petrova

Ekaterina Petrova

Contributor, Video Marketing at Google

1 Newzoo/Nevaly, "Let's Play Global 2016: How Video Influencers Are Revolutionizing the Gaming Industry.”

2 Newzoo, via BBC Sport, “Esports 'set for £1bn revenue and 600 million audiences by 2020,'” Mar. 21, 2017.

3 YouTube Data, Global; classification as esports video was based on public data such as headlines, tags, etc., and may not account for every such video available on YouTube, Jan. – Dec. 2015 and 2016.

4 Google/Ipsos Connect, “Human Stories,” May 2017.

5 YouTube Data, Global; classification as how-to (incl. walk-through and let's play) videos was based on public data such as headlines, tags, etc., and may not account for every such video available on YouTube, April 21, 2017.

6 United Nations, “World Population Prospects 2015,” via Wikipedia.

7 YouTube Data, Global; for Ali-A's two channels Ali-A and MoreAliA, subscribers totaled 13,391,849 on May 31, 2017.

8 YouTube Data, Global; classification as unboxing video was based on public data such as headlines, tags, etc., and may not account for every such video available on YouTube, Jan. – Dec. 2016.