YouTube Playbook for Creative Advertising

YouTube Playbook for Creative Advertising

June 2017

Explore strategies for creating YouTube videos that people love to watch and share.

Comedy Central’s Innovative Search/YouTube Strategy Sends Fans on an Internet-Wide Easter Egg Hunt
Case Study
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Case Study

Comedy Central’s Innovative Search/YouTube Strategy Sends Fans on an Internet-Wide Easter Egg Hunt

Article
An illustration of a man bouncing a soccer ball on his knee
Article

The surprising thing sports fans are looking for on YouTube

Article
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Article

YouTube Works winners offer lessons for today — and tomorrow