YouTube Playbook for Creative Advertising

YouTube Playbook for Creative Advertising

June 2017

Explore strategies for creating YouTube videos that people love to watch and share.

Dispatches from April: The latest observations on creative effectiveness amid COVID-19
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Dispatches from April: The latest observations on creative effectiveness amid COVID-19

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The best brands build communities. Here’s how they do it

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How an iconic brand achieved growth by becoming a force for good