YouTube Playbook for Creative Advertising

YouTube Playbook for Creative Advertising

June 2017

Explore strategies for creating YouTube videos that people love to watch and share.

Comedy Central’s Innovative Search/YouTube Strategy Sends Fans on an Internet-Wide Easter Egg Hunt
Case Study
Case Study

Comedy Central’s Innovative Search/YouTube Strategy Sends Fans on an Internet-Wide Easter Egg Hunt

Article
Article

The surprising thing sports fans are looking for on YouTube

Article
Article

YouTube Works winners offer lessons for today — and tomorrow