For millennials who spend a lot of time watching online video, YouTube creators are more influential than traditional celebrities. Here, we unpack how the influence of YouTube stars compares to the influence of stars of TV, film, sports, music, and more.
Why YouTube stars are more influential than traditional celebrities
Celie O’Neil-Hart,
Howard Blumenstein
/
July 2016
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Celie O’Neil-Hart
Contributor, Video Marketing at Google