People try new things in routine moments.


People try new things in routine moments.

Real moment

Leif called ahead and it paid off.

After a morning of sales visits, Leif found himself in his old Queens neighborhood at lunch time. When a search for his favorite local spot only returned results for a Manhattan location, he immediately called the business to find out why. He learned the Queens location no longer existed. Needing a new place to eat, Leif broadened his search to "restaurants in forest hills" and decided to try Nick's Pizza.

Aggregate insight

By 2018, calls to US businesses driven by mobile search expected to grow to 73B.

57% of smartphone users would call a business after searching for information on their phone because they want to talk to a real person.

Marketing implication

Make it easy for them to call you and find you.

Enabling people to quickly call your business can save time and energy for those who prefer to get answers from a person, like Leif did. Likewise, using location signals to promote that your business is nearby can help people discover it and invite them in for a visit.