People solve unexpected problems in-the-moment.


People solve unexpected problems in-the-moment.

Real moment

Cathy tackled her to-do before it hit her list.

In the middle of washing dishes, Cathy broke her milk frother and reflexively turned to her smartphone to find a replacement. Within five minutes, it was purchased and on its way. Motivated by ease and efficiency, she crossed off this new task before it even hit her to-do list.

Aggregate Insight

Online consumers purchase in unexpected places.

39% have used their phone to make a purchase in the kitchen.

Marketing implication

Make buying on mobile easy.

Cathy bought her new frother from an online seller who made the mobile shopping process easy from start to finish. Provide a fast, frictionless experience to capture mobile sales. Make sure your products are easy to find and that the checkout process is painless.