Ipsos MORI, U.S., Mobile app research report, "Something for everyone," July 2017.

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93

of smartphone owners use apps.

July 2017 Ipsos MORI
81

of app users say they’re the main shopper in their household.

July 2017 Ipsos MORI
67

of smartphone users utilize gaming, entertainment, news, and sports apps.

July 2017 Ipsos MORI
52

of gaming app users are women.

July 2017 Ipsos MORI

People spend one hour a day, on average, on news, sports, gaming, and entertainment apps collectively.

July 2017 Ipsos MORI

Users spend 50 minutes each day on sports apps.

July 2017 Ipsos MORI