The average mobile webpage takes 15.3 seconds to load.

Google Research, Webpagetest.org, sampled 11M global mWeb domains loaded using a globally representative 4G connection, Jan. 2018.

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People who have a negative experience on mobile are 62% less likely to make a future purchase — no matter how beautiful or data-driven your marketing campaigns are.

April 2017 Google/Purchased

delay in mobile load times can impact mobile conversions by up to 20%.

April 2017 Google/SOASTA
75

of smartphone owners turn to search first to address their immediate needs.

May 2016 Google/Purchased
30

30% of mobile searches are related to location.

Apr. 2016 Google Data

People visit 1.5 billion destinations every month related to their Google Searches.

Mar. 2016 Google Data

"Near me" mobile searches grew 136% YoY.

Mar. 2016 v. Mar 2015 Google Internal Search Data. U.S.