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Nordic Stat of the Week

42% of travel video watchers in Sweden say videos have inspired them to think about planning a vacation

Nordic Travel Study 2016 by TNS, commissioned by Google, n=1,993 in Sweden

Stat of the week

Guest Editor Stories

  • Fredrik Lind
  • Senior Partner and Managing Director
  • BCG
  • Raj Sandhu
  • Project Leader
  • BCG

Digital capabilities: Marketing organisations in Northern Europe have a long way to go

  • Peter Nordlöv
  • Head of YouTube Sales
  • Google Sweden

YouTube: Where the world chooses to watch


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