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It was all about quick, to-the-point videos this quarter, as the most-viewed ads in October-December 2015 were mainly all short and sweet; Telenor Danmark ads clocked in at 10 and 15 seconds respectively, while ads for Toyota and Toms were 30 seconds each.

The only ad to rack up longer viewing minutes is the YouTube Rewind video – and to be fair, it does a good job in condensing an entire year of global YouTube highlights into a succinct 6minutes 39seconds.

1

YouTube Rewind: Now Watch Me 2015 | #YouTubeRewind

Media Agency

Brand

YouTube
2

Kaj Kælderkold - Telenors magiske Familiejul

Creative Agency

Media Agency

Brand

Telenor Danmark
3

HamDenOnde - Telenors magiske Familiejul

Creative Agency

Media Agency

Brand

Telenor Danmark
4

Toyota AYGO x-cite privatleasing

Creative Agency

Media Agency

Brand

Toyota
5

Vær med i den piv-uhyggelige Skattejagt!

Creative Agency

Media Agency

Brand

Toms

What is the Youtube Ads Leaderboard?

The Youtube Ads Leaderboard showcases the most creative ads the people choose to watch each month. Ads are determined by an algorithm that factors in paid views, organic views and audience retention (how much of a video people watched).

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