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Valio scored the top spot in this quarter’s YouTube ad leaderboard. The advert in question illustrates the benefits of Valio Kiehu™ milk drink which can be boiled without burning. It follows on from previous succesfful campaigns (you can find out more about Valio campaigns from the case study we featured earlier this year on Think with Google).

With Strepsils, YouTube, Mobil, and Finnish electricals chain Gigantti making up the rest of the list, it’s been a varied quarter for advert genres in Suomi.

1

Valio Kiehu™ maitojuoma – helppo keittää, vaikea polttaa

Brand

Valio
2

Strepsils hunaja & sitruuna

Brand

Strepsils
3

YouTube Rewind: Now Watch Me 2015 | #YouTubeRewind

Media Agency

Brand

YouTube
4

Our Normal Mobil 1

Brand

Mobil 1
5

Uutuus! LG Nexus 5X 32GB 499€

Brand

Gigantti Finland

What is the Youtube Ads Leaderboard?

The Youtube Ads Leaderboard showcases the most creative ads the people choose to watch each month. Ads are determined by an algorithm that factors in paid views, organic views and audience retention (how much of a video people watched).

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