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The Norwegian YouTube Ads Leaderboard has a youthful feel to it this quarter, not least because the top performing ad by insurance company If unveils a new GPS navigation system which switches to a child’s voice upon approaching areas with a higher presence of children (such as schools and nurseries). The LEGO Star Wars ad appeals to children big and small, while Splay recruited YouTube stars to find out who was the #KingofPong. Meanwhile Swedish fashion brand Gina Tricot brought style to proceedings with their 360° campaign (a European first), which also features the band Say Lou Lou.


Slow Down GPS by If Insurance (Child Voice Navigation)


If Insurance

Remove labels this Ramadan

Creative Agency

Media Agency



Splay er #KINGOFPONG | Super Edition


Splay Norge

Gina Tricot presents Say Lou Lou – Blue On Blue 360°

Creative Agency

Media Agency


Gina Tricot

LEGO® Star Wars™ Rebel Core 75093 and 75094 (Norsk)



What is the Youtube Ads Leaderboard?

The Youtube Ads Leaderboard showcases the most creative ads the people choose to watch each month. Ads are determined by an algorithm that factors in paid views, organic views and audience retention (how much of a video people watched).

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