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Coca-Cola makes two appearances on the Swedish leaderboard this quarter. The most viewed ad is the thought-provoking ‘Remove labels this Ramadan’ which provides a learning lesson for us all, while the ‘Cokemoji’ aims to brighten up public transport journeys (not an easy task!). H&M also had a positive message as it reveals that there are no more fashion rules bar one: recycle your clothes and ‘Close the Loop’. DC Shoes feature on the leaderboard as motorcyclist Robbie Maddison appears in the video ‘Pipe Dreams’ and Lexus announces that its Hoverboard is finally here!

1

Remove labels this Ramadan

Creative Agency

Media Agency

Brand

Coca-Cola
2

H&M Close the Loop - Sustainable fashion through recycled clothes

Creative Agency

Media Agency

Brand

H&M
3

The Coke-moji Happiness Experiment @Hötorget subway

Brand

Coca-Cola
4

DC SHOES: ROBBIE MADDISON'S "PIPE DREAM"

Brand

DC Shoes
5

The Lexus Hoverboard: It's here

Creative Agency

Media Agency

Brand

Lexus

What is the Youtube Ads Leaderboard?

The Youtube Ads Leaderboard showcases the most creative ads the people choose to watch each month. Ads are determined by an algorithm that factors in paid views, organic views and audience retention (how much of a video people watched).

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