IKEA storms the charts as it takes four out of the five top slots in the October-December Swedish YouTube Ad leaderboard. What makes this even more impressive is that these adverts are longer than the average YouTube ad campaign, with an approximate running time of 14 minutes.
The mini-series features actress Martina Haag and actor and presenter Mogge Sseruwagi discussing all things festive, as well as commentary from interior design expert Jon Eliason. But what could possibly beat the IKEA behemoth to the front of the line? None other than YouTube, who took the top spot with a look back on 2015 YouTube highlights.