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Travel, baking inspiration and gaming 360° experiences were popular in Denmark toward the end of 2016, with a particular emphasis on coffee, as NESCAFÉ not only appears twice on the Danish YouTube Ads Leaderboard but also takes the #1 spot.

Travel company Spies Rejser encourage Danes to travel in their 'Do it for Denmark' series, After Eight show how to make madeleines with their video tutorial, and Clash of Clans give a 360° perspective of their Hog Riders game.

1

Ved du hvordan man høster kaffebønner?

Creative Agency

  • Reputation

Media Agency

  • MediaCom

Brand

NESCAFÉ
2

DO IT FOREVER (Do it for Denmark 3) | Spies Rejser

Creative Agency

  • Robert/Boisen & Like-minded

Brand

Spies Rejser
3

1. søndag i advent: Madeleinekager med After Eight

Brand

After Eight
4

Hvilke kaffebønner er NESCAFÉ lavet af?

Creative Agency

  • Reputation

Media Agency

  • MediaCom

Brand

NESCAFÉ
5

Clash of Clans: Hog Rider 360°

Brand

Clash of Clans

What is the Youtube Ads Leaderboard?

The Youtube Ads Leaderboard showcases the most creative ads the people choose to watch each month. Ads are determined by an algorithm that factors in paid views, organic views and audience retention (how much of a video people watched).

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