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Kids dominate the Swedish leaderboard for Q3, with adorable campaigns from IKEA, KLM, Coop and Kavli.

Meanwhile, ICA have gone down the episodic route with their Sveriges köttigaste kommun series, with strong results as Episode 3 scores third place on the chart.

1

Kära köttbit

Creative Agency

  • Forsman & Bodenfors

Media Agency

  • Scream

Brand

Coop
2

Kavli mjukost - Vardagslyx

Creative Agency

  • McCann

Brand

Kavli
3

Sveriges köttigaste kommun: Avsnitt 3

Creative Agency

  • King

Media Agency

  • IUM

Brand

ICA
4

KLM Heritage SWE

Creative Agency

  • Pool
5

IKEA - Varannan Vecka

Creative Agency

  • Åkestam Holst

Media Agency

  • MEC

Brand

IKEA

What is the Youtube Ads Leaderboard?

The Youtube Ads Leaderboard showcases the most creative ads the people choose to watch each month. Ads are determined by an algorithm that factors in paid views, organic views and audience retention (how much of a video people watched).

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