Aimed at experienced but digitally unsophisticated marketers, the 'Digital Brand Challenge' is aimed at leveraging digital across the entire customer journey.
Who is it for?
Formally known as the ‘Digital Brand Challenge’, this program is designed for marketers with 6-12 years’ experience from client, creative and media agency backgrounds working in teams of 5 alongside their Google rep.
What will I get out of it?
This is a 2-day masterclass in consumer-centric marketing for the digital world. You will learn how to embed digital at the heart of a consumer marketing strategy. Working in multi-functional teams (a client, agency and Google mix) on a real business/marketing challenge, you will better understand how to use digital to find the right audiences, make smarter choices and more effectively measure success.
How does it work?
The curriculum is focussed on two key areas; Strategy & Planning and Targeting/Signals & Measurement.
During the course of the 2 days you will build a clear consumer-centric plan, linking business and marketing objectives to plans for digital targeting (via audience signals), content strategy and digital media - in the context of a full cross-channel plan. You will also define a measurement framework to measure success that connects business objectives to digital KPIs. Also, due to the collaborative nature of the programme you will form stronger relationships as agency/client counterparts.
By the end of the programme you will be able to articulate short, mid- and long- term actions to bring this to life for your business.
How long is the course?
2 full days + optional dinner on first evening
Where is it running?
London, Hamburg, Amsterdam, Stockholm & Copenhagen
When does it run?
We have regular courses running each quarter.
How to apply
Simply contact your Google Sales Representative, and they will get the ball rolling for you.
What are people saying about it?
Thank you for the brand challenge days, it’s probably one of the most useful and thought provoking digital courses I've attended. I've already been singing the praises to everyone back here at Virgin