According to Booking.com, 1 in 2 traveller journeys starts on mobile. And, travellers who book on a mobile device are more likely to book last minute, with three quarters of same day bookings happen on a mobile device. Chief Marketing Officer Pepijn Rijvers talks about how Booking.com addresses the new consumer behaviour that is driven by mobile.
Mobile has fundamentally changed how [people] travel. When we started seeing big changes in mobile behaviour, and seeing a lot more people using their mobile at the start of the journey, we had to rethink as a business how we wanted to address those customer needs. Our target customer is really anyone with a travel intent.-Pepijn Rijvers, Chief Marketing Officer for Booking.com