As the branch of eBay responsible for connecting brands to the platform’s audience of engaged consumers, eBay Advertising embraced programmatic trading by adopting DoubleClick for Publishers and DoubleClick AdExchange. Delivering scale and reliability, DoubleClick solutions have enabled eBay to access and make smart use of audience data to consistently improve performance and revenue.

Over the years, DoubleClick has become the benchmark for ad serving products for two reasons: scale and reliability.

Phuong Nguyen, Director of Advertising, eBay