MATCHESFASHION.COM used Google's free tools, including Global Market Finder and Consumer Barometer, to help plan expansion and export abroad. The analysis helped prioritise markets to run customised AdWord campaigns. Product Listing Ads effectively conveyed the quality of the luxury items helping drive international conversions. All campaigns were optimised with the help of Google Analytics.

The result has been quick and successful expansion online with customers in 190 international markets and 70% of all sales now coming from outside of the UK.