Classified marketplace Dubizzle relies on display advertising as a key revenue stream. Since adopting programmatic in 2013 to keep ahead of the competition, its revenues have steadily increased. By building relationships with agency trading desks such as Vivaki’s AOD, Dubizzle delivers a highly targeted audience to advertisers through a private marketplace, sells its inventory more profitably and enables advertisers to achieve better results.

The combination of direct sales and programmatic's automated marketplace creates a greater opportunity than either method on its own.

Andrew Murgatroyd, CFO, Dubizzle