As Norway’s biggest commercial TV channel and one of the country’s largest websites, TV2 wanted to gain greater predictability in terms of sales of the brand’s extensive premium inventory. Programmatic Guaranteed from DoubleClick offered the answer. By using this new deal type, advertising clients can access guaranteed inventory on high-impact formats, while TV2 can achieve higher CPMs.

We will definitely continue to use Programmatic Guaranteed in future campaigns and our hope is that Programmatic Guaranteed will be the standard in the market.

Jørgen Dønnum, Sales Director, TV2