Condé Nast wanted to offer its advertising clients programmatic access to inventory, maintain a premium look and feel and deliver more native, creative and custom solutions to both new and existing customers. Adopting DoubleClick Ad Exchange gave Condé Nast the ability to segment premium placements, develop private marketplaces, gain exposure to new clients, expand available inventory and drive revenue.

Increasingly our premium clients want to access our inventory programmatically.

Will Harris, Head of Digital, Condé Nast Publications