Think with Google Think with Google

Apr 2016

In a booming e-commerce market, you can rise above the pack by providing a mobile site or app with frictionless, simple experiences for shoppers on-the-go. From Google's UX Research Lead Jenny Gove and UX Design Lead Iram Mirza, here are 25 principles for designing a retail mobile site or app.

Now that you've unlocked the key to a frictionless mobile retail experience, download our complete 25 tips for your continued reference.

Mobile Retail Apps and Sites: Introduction Google's UX Research Lead Jenny Gove and UX Design Lead Iram Mirza share 25 tips for designing a retail app or site – from surfacing product information to detailed visuals.
Article Apr 2016
Chapter 1: Exploration and Search Keep shoppers interested from browsing to customer support to purchase.
Article Apr 2016
Chapter 2: Product Details and Reviews Design product pages that drive shoppers to convert.
Article Apr 2016
Chapter 3: Checkout and Payments A record number of shoppers are turning to their smartphones to research potential purchases. But are those same users willing to complete the purchases on their mobile device?
Article Apr 2016
Chapter 4: Frictionless Shopping Make the shopping process on mobile a smooth experience.
Article Apr 2016
Mobile Retail Apps and Sites: Download the complete guide Download our complete 25 tips on a frictionless mobile retail experience.
Article Jun 2016

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