Called OMD&PHD@YouTube, the event brought together a host of Danish vlogging talent, including Rasmus Brohave and Cecilia Demant (from Nordic Beauty Secrets), as well as brands who were hoping to learn more about what these YouTube partnerships could offer, including Carlsberg and McDonald's.
Find out more about what the key learnings were from the event and where brand-creative partnerships are headed for 2016.
Google Nordics' Head of Branding Solutions, Nora Ziegenhagen, reflects on YouTube highlights from 2015 and explains what she is looking forward to in 2016.
YouTube is a platform where we can engage consumer groups...We want to introduce our clients to the opportunities and to the 'new world' of YouTube. I think many of them were very surprised at just how big this is."Claus Andersen, CEO, PHD
Claus Andersen, CEO of media agency PHD Copenhagen talks to Think with Google about his thoughts on YouTube and explains his highlights of the OMD&PHD @YouTube event in Copenhagen.
Going digital is a key to success for companies, and YouTube is one of the tools at the forefront of this development. From big-name brands to SMBs, embracing all things digital has had great results. Here we look at some examples of where YouTube has helped to enhance consumer engagement and increase customer reach.
Swedish fashion chain, Gina Tricot, created an interactive experience for consumers with a 360° TrueView video ad campaign featuring stylish music duo Say Lou Lou. With this strategy, Gina Tricot managed to reach over 90% of their target group, while search interest in the brand rose between 52-135% across the Nordics.