YouTube: it's brought us videos, vloggers and viral hits across the globe for ten years.
The Nordics celebrated a decade of YouTube with events in Sweden and Denmark, where celebrities, YouTubers, brands and industry leaders gathered to enjoy an evening of inspiration, creativity and most of all: fun.Our YouTube 10 collection showcases some highlights from both events, as well as articles on how YouTube can help companies to build their brand.
What is it that people love most about YouTube? We asked industry leaders and content creators to find out.
YouTube is for everyone everywhere and it adds to democracy around the world.Fredrik Lind, Partner & Managing Director, The Boston Consulting Group
It's fair to say that YouTube has changed the way we consume media. Where else can you view your favourite band's new video; learn how to cook the perfect steak; have a step-by-step tutorial on how to 'upcycle' your furniture; catch up on all the latest news and sport; watch reviews on the latest technology, beauty products, books (the list goes on!) - all at the click of a button?
YouTube has become a go-to resource for people of all ages, seeking answers, advice and entertainment. It has created stars of vloggers of all genres: music, beauty, comedy, sport, gaming, lifestyle and social commentary to name just a few.
The growth is highly driven by the broadening of YouTube.Dagens Industri
Cats and music videos have definitely not disappeared... but YouTube stars or DIY movies on how to grind skates
were probably not things most people expected in the early days.
The Nordics have embraced YouTube; in fact, the most successful YouTube channel to date comes from Swedish-born Felix Kjellberg, otherwise known as gaming reviewer PewDiePie. With over 38million subscribers and over 500million views worldwide, PewDiePie has shown not just how big the appetite is for YouTube entertainment, but also the scope for what can be achieved.
Online consumption is strong in the Nordics - so how did we celebrate this? Check out the articles, gallery and video below to find out more.
Some key facts about online and video consumption in the Nordics:
A decade on, YouTube has a plethora of videos and clips that span countries and genres. But how do people consume and use YouTube? We asked industry leaders and content creators to find out.