According to Google’s Consumer Barometer, the Nordics is one of the most connected regions in the world. People in Sweden, Denmark, Norway and Finland have now more connected devices than ever before and smartphones are integral to people's lives. Now that people in Nordics are more connected, they're more reliant on the internet to shop. This helps to inform their decisions when they shop locally and internationally. They also have a multiscreen behaviour, with consumers using devices to go online while watching TV.

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  • SWEDEN

Download the Infographic for Sweden here

  • NORWAY

Download the Infographic for Norway here

  • DENMARK

Download the Infographic for Denmark here

  • FINLAND

Download the Infographic for Finland here