In a study of representative samples of Danish and Swedish residents, Google and TNS Gallup ran simulated searches on certain category keywords. Consumers were shown a test or control search engine results page on their computers. The test page featured the test brand’s ad in the top spot, while the control page did not. On average, the test pages outperformed the test pages in top-of-mind, aided and unaided brand awareness.

Download the Danish study
Download the Swedish study