As Swedish sweethearts get in the mood for love this Valentine’s Day, mobile will be more important than ever as they prep and plan romantic gestures.
Roses, hearts, champagne and chocolates – it can only mean that Valentine’s Day is around the corner. It’s the perfect time for lovers to show their affection with a carefully chosen gift for their sweetheart. In some cases they may even be searching for the perfect location for a marriage proposal.
Gone are the days of searching high and low across the stores and boutiques in your local town or city for that perfect gift. Thanks to the advent of the smartphone, finding that special gift is quite literally at your fingertips. Swedish consumers are increasingly turning to their mobiles for inspiration. Valentine's Day related searches in Sweden have increased year on year by 13%.
And it’s not just gifts; searches include ‘how to make a Valentine’s card’ to planning a perfect getaway. Romantics are even turning to YouTube for ideas on the perfect marriage proposal.
Check out our infographic and get acquainted with Swedish mobile trends on Valentine’s Day. While it may apply in love, it also applies in marketing: timing is everything.