The online session as we know it is over. We no longer “go online” - we live online; always on, always connected. Constant connectivity has not only transformed behaviour, but also expectations. Now, more than ever, we turn to our devices during real intent-driven moments where we want to do, need to find, or need to buy something, and expect immediate and relevant answers. These moments are crucial for brands because they are where decisions are being made and preferences are being shaped - these are moments that matter.

Finland

Did you know that 54% of Finnish consumers who researched products on their smartphones have thought about purchasing a brand they would not normally consider because of relevant information available on their device at that time? On top of this 30% actually make a purchase.

Download more information about winning the moments that matter in Finland here.

Denmark

Did you know that, although most Danish consumers have a rough idea of what they want to find, only 12% of consumers researching on a smartphone have pinned down the exact brand or product when they start their journey online.

Download more information about winning the moments that matter in Denmark here.

Norway

Did you know that 79% of online consumers under 35 in Norway believe that they can find a YouTube video on anything they want to learn? Or that 51% of Norwegian consumers who researched products on their smartphones have thought about purchasing a brand they would not normally consider because of relevant information available on their device at that time?

Download more information about winning the moments that matter in Norway here.

Sweden

Did you know that 76% of online consumers in Sweden have taken action after seeing a message from a brand that is relevant to them? Or that one in eight Swedish consumers said they had discovered new products or brands while watching online video?

Download more information about winning the moments that matter in Sweden here.