What role does the internet play in a person's journey from consideration to actual purchase? Which devices do people use in their everyday lives, and how do they use them? Why, where, and when do they watch online video? Google's global interactive tool, the Consumer Barometer, covers more than 50 countries and 20 product categories. See how internet penetration and device usage have evolved over time, explore some of our specially curated insights and audience stories, or create your own easy-to-export charts.

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