Consumers have gone mobile – all day, every day. Advertisers ignore this channel at their peril; 65% of consumers begin shopping activities on mobile devices, 46% make purchases and almost 50% of all YouTube viewing is through mobile. The Fit for Fight Mobile Scorecard is a qualitative self-assessment tool that organizations across industries can use to assess their readiness for meeting the demands of today’s communication landscape.

Fit for Fight Mobile Scorecard