This interactive tool helps you identify when and where the world’s mobile shoppers make decisions before reaching the checkout.

Today’s path to purchase is complex for the mobile consumer. Whether on the bus, at work on the high street or on the sofa, they turn to their mobiles for key steps in the purchase journey – from researching products and looking up deals, to comparing prices, checking local availability and making the actual purchase. Often it’s a journey with more twists and turns than a roller-coaster.

For marketers, these are all moments that matter - and with Mobile In The Purchase Journey, you can pinpoint when and where these moments take place. The tool joins the dots for you, producing insights you can use to reach your audience in the right place at the right time. You can explore all the mobile consumer’s moments and behaviour – the times and places of their research, how that research influences their decisions and what that means for your product.

To pinpoint the moments that matter in mobile shopping, explore Mobile In the Purchase Journey now.