Apps and games are at the centre of the mobile ecosystem, but the space remains a challenge for many marketers in terms of user acquisition, monetisation and measurement. MADAB (Mobile App Developers Advisory Board) is annual Google-hosted event that aims to gather some of the top leaders of the mobile app and gaming industry to exchange knowledge, share their latest challenges and offer perspectives on the future. This year's theme was The Art of Automation and this eBook highlights all the key insights in one place.