100

more conversions were tracked globally on YouTube in the past 12 months than the previous 12 months.

YouTube Data, Global, Mar. 2016–Feb. 2017 vs. Mar. 2017–Feb. 2018.

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Related Data

Relevant video ads get 3X the attention compared to the average video ad.

December 2017 Google/Ipsos

increase in earned views on YouTube in the last year.

September 2017 YouTube Analytics Data

increase in watch time of YouTube content in the last year. 

September 2017 YouTube Analytics Data

Video Performance by Social Cause

Cause related marketing video performance SVG
June 2017 Pixability/YouTube
24

of the Top 100 brand’s purpose-driven videos were about women’s empowerment.

June 2017 Pixability/YouTube

In the past two years, watch time of “shop with me” videos has grown over 10X on mobile alone.

June 2017 YouTube