Cannes to Cannes 2015 YouTube Ads Leaderboard
YouTube Rewind: Turn Down for 2014
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What is the Cannes to Cannes YouTube Ads Leaderboard?
At Cannes, the winners are determined by juries. On YouTube, the winners are determined by views. The 2015 Cannes to Cannes YouTube Ads Leaderboard celebrates the most popular global ads since last year's festival. Campaigns that included ads on this leaderboard had 1.2X to 1.4X more lift in ad recall and brand awareness when compared to their industry benchmark. Ads are determined by an algorithm that factors in paid views, organic views, and audience retention (how much of a video people watched).