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YouTube Trailers Leaderboard: Summer 2014

YouTube Trailers Leaderboard: Summer 2014


Official Call of Duty®: Advanced Warfare Reveal Trailer

  • 21M

Brand: Call of Duty

Creative Agency: Ant Farm

Media Agency: OMD

"This type of recognition from YouTube is a perfect reminder of the power of the Call of Duty brand and the voracious appetite viewers have for media about it. We're looking forward to delivering more content like this as we get set to launch the next chapter in the Call of Duty franchise."

Todd Harvey SVP of Marketing

X-Men: Days of Future Past | Official Trailer 3 [HD] | 20th Century FOX

  • 18M

Brand: X-Men Movies

Media Agency: Moxie


Who's Next? - Official Mortal Kombat X Announce Trailer

  • 11M

Brand: Mortal Kombat Community

Media Agency: Omnicom Media Group


Orange Is The New Black - Season 2 - Official Trailer

  • 8.5M

Brand: Netflix

Creative Agency: Aspect Ratio

Media Agency: Netflix


Dawn of the Planet of the Apes | Official Trailer [HD] | 20th Century FOX

  • 8.4M

Brand: Dawn of the Planet of the Apes

Media Agency: Moxie

This ad inspired viewers in July 2014, however it is no longer available. See more from FOX 

Official Extended Trailer | GOTHAM | FOX BROADCASTING

  • 8M

Brand: FOX

Media Agency: Media Storm


Disney's Cinderella Official Teaser Trailer

  • 7.5M

Brand: Disney Movie Trailers

Creative Agency: Walt Disney Pictures

Media Agency: OMD Entertainment


The Interview - Official Teaser Trailer - In Theaters This Fall

  • 6M

Brand: Sony Pictures Entertainment

Media Agency: UM



  • 5.7M

Brand: TMNT Movie

Media Agency: MEC


Hercules: Trailer #2

  • 4M

Brand: IGN

Media Agency: MEC


What is the YouTube Trailers Leaderboard?

We are always trying to improve the YouTube Trailers Leaderboard. As of December 2014, we now take into account views on videos, even if those views were on different channels. In addition, we include some of the most popular trailer aggregators as part of our count. As always, ads are determined by an algorithm that factors in paid views, organic views, and audience retention (how much of a video people watched).