The rundown

Comparison Ads let you show users multiple relevant offers that they can filter, sort, and compare side by side. With Comparison Ads, you can also target your offers at a more granular level, leading to more valuable, qualified leads. Users want fast results, so we've made sure that Comparison Ads show targeted offers in less than a second. Currently Comparison Ads serve the credit card, CD, checking account and savings account verticals.

What it does

Comparison Ads let users compare multiple relevant offers from advertisers quickly and easily, providing you with a new, sophisticated, and flexible cost-per-lead format. Users want fast results, so we've made sure that Comparison Ads show targeted offers in less than a second. Currently Comparison Ads serve the credit card, CD, checking account, savings account, and cars verticals.

With Comparison Ads, the search process is simplified to get users quickly to an offer. Comparison Ads won't send advertisers any personally identifiable user information. When users click on an offer, they can choose to be contacted by an advertiser.

Currently, Comparison Ads are in beta. We will be making the product available for advertisers to participate in the near future.