Product

Dynamic Search Ads

The rundown

Dynamically create and show ads for pages on your website without using keywords. Dynamic Search Ads complement your existing keyword-based campaigns to deliver more clicks and conversions with less effort. During pilot testing, most advertisers saw 5-10% more clicks and conversions.

What it does

Dynamic Search Ads target relevant searches with ads generated directly from your web site -- dynamically. With Dynamic Search Ads, we keep a fresh index of your inventory using Google's organic web crawling technology. When a relevant search occurs, we dynamically generate an ad with a headline based on the query, and the text based on your most relevant landing page. The ad enters the auction and competes normally -- but we'll hold it back for any search where you also have an eligible keyword-targeted ad. So you get better results from broader exposure for more of your in-stock inventory, without making any changes to your existing keyword campaigns.

Why you’d use it

Dynamic Search Ads complement your existing keyword-based campaigns to deliver more clicks and conversions with less effort. During pilot testing, most advertisers saw 5-10% more clicks and conversions with satisfactory ROI. Even well-managed AdWords campaigns containing thousands of keywords can miss relevant searches, experience delays getting ads written for new products, or get out of sync with what's actually available on your website. And user search behavior can be a moving target. Every day, 16% of the searches that occur are ones that Google has never seen before. Dynamic Search Ads keep your AdWords campaigns in sync with what you’re selling and what users are searching for right now. You’re still in control and can optimize Dynamic Search Ads with transparent reporting, multiple targeting options including negatives and exclusions, and bid and budget settings.