The rundown

Similar Audiences looks at data about your existing remarketing audiences and finds new and qualified consumers who have shared interests with that audience. It's a powerful - but simple - way to reach a much larger audience and drive clicks and conversions among new prospects.

Similar Audiences expands your reach to valuable new potential customers, automatically finding people who have shared interests with people on your existing remarketing lists.

Similar Audiences is a powerful—but simple—way to reach a much larger audience and drive clicks and conversions from new prospects. Expand the reach of your remarketing campaign, and attract new users to your site with very little effort at no additional cost for targeting.

Performance highlights from recent campaigns
By using Similar Audiences in conjunction with Remarketing, advertisers typically see*

  • 60% More Impressions
  • 48% More Clicks
  • 41% More Conversions

*Google Internal data 2013

Achieve automated, segmented audience targeting with Similar Audiences
Use Remarketing tags to identify viewers who visit your product categories. Then, instantly find new audiences who have shared interests and increase the amount of traffic to your site.

Find people similar to your ideal audience
Previously, converted user lists have mainly been used as an exclusion from Remarketing lists. Now, unleash the power of this list by knowing which pages they visited (in aggregate) to find out what all advertisers want: how to reach new users who are similar to the ones who made purchases.

To learn more about Similar Audiences, visit AdWords Help.