How does the affluent traveler, those with a household income of $250K+, shop and book travel? Explore this study to learn how much more likely affluent travelers are to turn to digital resources to ensure they have the latest and greatest travel information. 56% of them plan to spend more time shopping around before booking to ensure value, and comparison shopping continues to be high. The most popular loyalty programs among affluents are air and hotel programs.

January 2012