This white paper goes inside how search affects movie night. We found that people didn't just search a movie because they wanted to see it. Sometimes they're just looking for more info. In fact, the number of searches per film increased 1.75x between 2008 and 2010. They continue to search long after the movie has left the box office - queries per Netflix subscriber was up 40% in 2010.
This whitepaper published by our entertainment industry team looks at the evolution of home entertainment consumption through the lens of search. We uncovered these interesting insights:
- Moviegoers searched 1.75X more per film in 2010 than in 2008
- Queries on Google per each Netflix subscriber grew a strong 40% in 2010 as consumers continue to have a strong desire to consume film content in the home after its theatrical run
- Search activity persists much longer than box office revenue is generated. In the first 30 days of release, 85% of box office has been earned, whereas search activity has only reached 77%
Moviegoers searched 1.75X more per film in 2010 than in 2008.