Many people who own a car have had to buy aftermarket parts for it. This research study takes a look how the internet has changed the way people shop for those parts. In France, for example, the internet is a key information source for aftermarket parts and is used throughout the purchasing process. Search engines also play a key role in helping people decide where to buy their parts.
- July 2011
The objective of this study was to understand how French consumers use the internet
and other sources to research and purchase automotive aftersales products.
- The internet is a key auto aftermarket info source, which is used across the entire purchasing process.
- Search engines are the most consulted source and plays a key role across the purchase journey.
- Mobile searches widely used and likely to increase in future.
Mobile searches are widely used and likely to increase in future.