Smartphones and other devices are changing the way today's executives do business. We took a close look at how executives use these devices and discovered that most carry four or more devices, 56% of them say their smartphone is their primary business tool, and 51% of executives under 40 have made a business-related purchase after viewing a video.
Nothing has more access to the C-suite than a mobile phone. Google and Forbes Insights teamed up for a study on how mobile technologies are impacting the way executives are doing business. Results include:
- The C-suite averages at least four different devices for business purposes
- Over half of them (56%) click on mobile web ads
- They're shifting to a non-text web - 54% of executives share online videos with colleagues at least weekly